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Category / Platform | Metric | Statistic |
---|---|---|
Audience Demographics | ||
Core Audience | Age Group | 90% Gen Z & Millennials (18-45) |
Gender Skew | TikTok | 83% Male |
Instagram / Facebook | 89% Male | |
YouTube | 85% Male | |
Social Media Reach & Engagement | ||
All Platforms | All-Time Views | More than 2 Billion |
TikTok | Followers | 405,000+ |
Viewers (Jun 12 - Aug 10) | 16 Million | |
Total Likes | 7.4 Million | |
Instagram / Facebook | Followers | 244,000+ |
Views (Aug 4 - Sep 2) | 3.6 Million | |
YouTube | Subscribers | 14,000+ |
Views (Aug 1 - Sep 2) | 133,000+ | |
Broadcast & Global Presence | ||
ESPN (Aug 1, 2025) | Broadcast Success via ESPN | Highest-rated program of the day on ESPN2 |
Total Households (Live) | 32,595 | |
Total Minutes Viewed | 3,063,945 | |
Avg Minutes per Household | 94.0 | |
Head-to-Head vs Pop-A-Shot (9:00 pm) | +1,437 HH (+4.6%) — 32,595 vs 31,158 | |
Head-to-Head: Total Minutes | +1,163,320 (+61.2%) — 3,063,945.76 vs 1,900,625.50 | |
Head-to-Head: Avg Minutes/HH | +33.0 (+54.1%) — 94.0 vs 61.0 | |
Key Demos | #1 across M18–49, M25–54, W18–49, W25–54 | |
Competitive Impact | Beat every show that day on Fox Sports 1 & Fox Sports 2 | |
Online Clip Views | 18 Million+ (from a single event) | |
Reshows | ESPN: 250 reshows. ESPN8: 80 reshows. Important - these reshow views are *not* included in the metrics above |
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Global Appeal | Official Leagues / Affiliates | Poland, Ghana, Nigeria, Malaysia, France, and India |